This was my favorite assignment from a school of motion course I completed. Our instructor, Michael Friedman, tasked us with making a video style frame for a fictional brand, IO, focusing on their three taglines-- Finding solutions, Leading Charge, and Shaping Tomorrow.
I approached the project by combining shape language, sound design, and transitions to communicate these three ideas.
I created a short self-solving puzzle animation that pushed the "Finding Solution" aspect of the brand's mantra
Next, I added a cool ball rising out of the stratosphere. P.s. I love rockets. The ball is IO, and they're "Leading the Charge".
I slipped in the last part of their message ("Shaping Tomorrow") by changing the 3D ball into a 2D shape and finished up with an eye-catching transition and their tagline, "That's What we do."
