Chipper, the Pan-African online transfer service, ran a quick referral promotion on their social media and hired NewBoldBlock to create a short looping ad for it.
The tagline "Need an Urgent 2k" is a phrase most young Nigerians can sympathize with, and it smoothly segues into the call to action "Refer a friend on Chipper," at the end of the animation loop.
The project was fun and straightforward.