The first Logo Ident came soon after the first project. I simply could not resist. Instead of focusing on the journey behind choosing the logo as I did with the first Ident, this one explored design flexibility, negative spaces, and flipping design elements around for a fresh new perspective. All these are important skills for a motion designer.
In several shots, I explored shapes and design elements and focused on pushing the many angles they could assume.
I also toyed with negative spaces and camera angles and created visually stimulating designs from their transition and movement.
Above all else, this project was about abstract design: making the style frames vague, yet engaging enough you could render different meanings to them. Art will not always communicate the meanings and emotions you intend.
